Become a Sponsor

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Engage Your Best Customers

Connect With the People Who Shape Middle Tennessee

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Nashville Public Radio turns influential leaders and cultural enthusiasts on to a world of ideas with award-winning local reporting, music discovery, and national news, talk and entertainment from NPR®.

Our large, passionate audience shows appreciation of sponsors by choosing and recommending them.

Modern Audio With Timeless Appeal

Sponsorship of Nashville Public Radio adds credibility and cause‑related dimensions to brand building. Nashville Public Radio stations accompany news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

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Middle Tennessee’s NPR station, diverse perspectives, civil discourse

Local artists, indie rock, urban alternative and more

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Classical masterpieces, insightful commentary

Sponsors Get Results

86%

of listeners take action in response to a public radio sponsorship message

74%

of listeners hold a more positive opinion of a company that supports public radio

73%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2024

Our Fans Make Things Happen for Sponsors

A highly engaged audience connecting with content to inform their decisions and inspiration to fuel their creativity

Educated
They prioritize education and lifelong learning

Influential
They create word-of-mouth influence among personal and professional networks

Affluent
With discretionary income, they have immense purchasing power

Cultural
Passionate about the arts, they find inspiration at cultural events

Community-minded
They lead and participate in local initiatives

How Sponsorship Works

We work with you to craft a targeted, multiplatform campaign that cultivates awareness, creates affinity for your brand and generates results.

  1. We create clear and direct messages based on your goals
  2. Your message resonates with our audience in a clutter‑free environment
  3. Our audiences take action to support your brand