Engage Your Best Customers
Connect With the People Who Shape Middle Tennessee
Nashville Public Radio turns influential leaders and cultural enthusiasts on to a world of ideas with award-winning local reporting, music discovery, and national news, talk and entertainment from NPR®.
Our large, passionate audience shows appreciation of sponsors by choosing and recommending them.
Modern Audio With Timeless Appeal
Sponsorship of Nashville Public Radio adds credibility and cause‑related dimensions to brand building. Nashville Public Radio stations accompany news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.
Middle Tennessee’s NPR station, diverse perspectives, civil discourse
Local artists, indie rock, urban alternative and more
Classical masterpieces, insightful commentary
Sponsors Get Results
84%
of listeners take action in response to a public radio sponsorship message
72%
of listeners hold a more positive opinion of a company that supports public radio
68%
of listeners prefer to purchase products and services from public radio sponsors
Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023
Our Fans Make Things Happen for Sponsors
A highly engaged audience connecting with content to inform their decisions and inspiration to fuel their creativity
Educated
They prioritize education and lifelong learning
Influential
They create word-of-mouth influence among personal and professional networks
Affluent
With discretionary income, they have immense purchasing power
Cultural
Passionate about the arts, they find inspiration at cultural events
Community-minded
They lead and participate in local initiatives
How Sponsorship Works
We work with you to craft a targeted, multiplatform campaign that cultivates awareness, creates affinity for your brand and generates results.
- We create clear and direct messages based on your goals
- Your message resonates with our audience in a clutter‑free environment
- Our audiences take action to support your brand