Purpose-driven Audience
Diverse Audiences With Common Threads
Nashville Public Radio is for anybody and everybody. Communities throughout Middle Tennessee rely on our free local and national journalism. They soundtrack their days with our independent and classical music. What unites such a broad audience? Learning. Equality. Authenticity. A love of Nashville. These are some of the values that our listeners share in great propensity and that guide their consumer choices.
Each month, Nashville Public Radio engages a total monthly multimedia audience of 414,000.1
Educated
62% more likely to have a postgraduate degree2
Influential
59% more likely to work in a professional occupation2
Affluent
24% more likely to earn a household income of $100k+2
Cultural
53% more likely to contribute to an arts or cultural organization2
Community-minded
45% more likely to volunteer2
Sources: 1. Monthly Unique Listeners – Nielsen PPM, Nashville Metro, April 2023-March 2024, M-Su 6a-12a, P18+; Digital metrics internally sourced August 2023-July 2024; Monthly audience is the sum of each platform’s audience: broadcast listeners, streamers, website visitors, app users, podcast downloads and newsletter subscribers; 2. Nielsen, Nashville Metro, Scarborough R1 2024 January 2023-December 2023, P18+, WPLN News listeners